“I Am No Good” — A Core Limiting Belief

Common Emotional Triggers:

This belief gets activated in moments that carry moral, relational, or performance weight:

• Making mistakes (even small ones)

• Receiving criticism — especially from authority figures

• Feeling like a burden in relationships

• Seeing others succeed or be praised

• Moments of visibility, vulnerability, or intimacy

What Therapy Does to Break the Cycle:

This belief often starts where shame was used to control.
Maybe from caregivers who were overwhelmed, moralistic, or emotionally unavailable.
Maybe from being punished for emotional needs, boundary-pushing, or simply being different.

At ShiftGrit, we help recondition the internal reflex that says,
“If I’m not perfect, I’m dangerous.”

1. Understand: Trace how shame became an identity, not just a response
2. Shift: Challenge the inherited moral rules about goodness and worth
3. Recondition: Replace fear-based shame loops with self-compassion and stable internal safety

👉 Book a session today →

Related Belief Expressions:

These variations aren’t random — they’re different ways your nervous system has tried to put language to the same deep fear:

• I’m a bad person

• I ruin everything

• I always mess things up

• I don’t deserve forgiveness

• I’m dangerous to others

• I can’t be trusted

• I make everything worse

• I should know better

• I always hurt the people I love

• I can’t do anything right

• I’m just a problem

• I’m poison

• I’m too much

• I’m never enough

• I don’t get to recover
  
  

These are not truths.
They’re trauma-coded survival scripts — and therapy helps you rewrite them.

🧩 Belief Progression Loop:

The belief “I Am No Good” often begins in environments where misbehaviour or emotional expression was met not with curiosity — but with condemnation.

Instead of “That behaviour isn’t okay,”
you heard “You’re bad.”

Over time, a reflexive nervous system loop developed — but first, the evidence pile was formed:

• You were criticized for who you were, not what you did

• Mistakes were met with shame, silence, or punishment

• Praise was rare, conditional, or undercut by disapproval

• You were compared unfavourably to others — or blamed for family tension

• Emotional needs triggered guilt or withdrawal in caregivers
  
  

Then the loop formed:

• Limiting Belief: I Am No Good

• Internal Rule: If I mess up, I prove it’s true

• Protective Conclusion: I’ll keep my distance or make myself small

• Opt-Out Pattern: If I can’t be perfect, I’ll sabotage or hide
  
  

This pattern wires your system to anticipate rejection — and sometimes even create it, just to confirm what you already believe.

In therapy, we don’t just interrupt this thought loop.
We recondition the belief that created it — so your system can finally relax and receive.

Emotional Regulation: The Key to Rewiring the Loop

This isn’t about convincing yourself that you’re “good.”
It’s about retraining the part of you that braced for shame every time you showed up fully.

When you break the “I Am No Good” loop, you stop needing to prove your worth — or punish yourself to feel safe.
You start making decisions from groundedness, not guilt.

Related Resources:

• Defectiveness/Shame Schema

• Self-Esteem Therapy – Calgary

• Self-Esteem Therapy – Edmonton

• Pattern Reconditioning Overview

Explore the Therapy Path for This Belief

Want to see how this belief shows up in real life — and how we treat it at ShiftGrit?

👉 View the Core Belief page →

Want to Break Free from “I Am No Good”?

Therapy can help you release the reflex that says failure is inevitable.

You’re not broken — you’re patterned. And we can change that pattern.

👉 Book a Therapy Session →